Being able to establish a strong online presence is not really a choice for real estate professionals – it is essential. In today’s era, buyers and sellers both start their property journey online and to stand out in a crowd, your brand must reflect professionalism, trust and value from the very first click. Whether you are part of a brokerage or you are an independent agent, these strategies will help you stick out in an already-saturated market space.
Here are 6 powerful ways to create a compelling real estate brand online:
1. Build a consistent visual style across all platforms
Brand recognition is developed when a brand reflects consistency. You must ensure your logo, color palette, and fonts are coherent across all platforms – website, social media, email marketing, and promotional materials. This consistency will reinforce credibility and make your content recognizable with the blink of an eye.
Use a tool like PosterMyWall social media marketing to create, store and reuse your logos, color palettes, and fonts. With the drag-and-drop editor and one-click resize feature that PMW has to offer, you can quickly create professional visuals without having the need to hire a graphic designer.
2. Share client testimonials
Despite hundreds of marketing channels, word of mouth is still one of the most powerful tools, and for something like real estate, trust is everything. If satisfied clients share positive feedback or written testimonials, along with before-and-after photos of properties or reviews on the buying/selling process – it will be a relatable and authentic connection to make with the prospective customer.
Content like client walkthroughs or stages of home building, reflect connection and transparency. Use customizable templates available on online designing platforms to create engaging testimonial posts which will highlight your real estate brand on social media.
3. Share valuable real estate tips on social media
Posting tips like ‘how to get your home ready for the market’ or ‘ mistakes to avoid when buying your first home’ get you a good steady online presence since these are very relevant when it comes to real estate. If you are using a platform like PosterMyWall, avail the option of the content calendar and social media publishing tools that will allow you to post across all platforms at the ease of a single click.
4. Design a professional website
A brand or business’ digital storefront is their website. A clean, modern design with user friendly navigation is a must for your website. A business must make sure the website includes:
- An “About” page that shares your story and vision/mission
- A property listings section
- Clear contact details along with clickable contact information
- Client reviews and success stories
- It’s a good idea to include a blog section – you can post helpful real estate content there and use it as a place to link back to your social channels.
5. Use email campaigns to foster leads
To date, email marketing is still one of the most effective tools for real estate agents. Email marketing can include a monthly newsletter, an update or an event invite. Online tools are available to help with email campaigns – for instance, with PosterMyWall’s email marketing platform, you can design and send responsive emails, track engagement, and follow up with leads – all without needing any technical skills. Utilize email marketing to turn interest into sales! PosterMyWall is an all-in-one design solution which is even great if you are pressed on time, budget, or design skills.
6. Offer value with online material
Online material such as downloadable guides or local resources give visitors a reason to navigate to and stay connected with your brand. Your brand can stand out by offering free downloadable resources such as:
- ‘Checklists for first-time home buyers’
- ‘An ultimate guide to help you sell your home’
- ‘The top 5 neighborhoods for families’
Resources such as these not only provide value but also help you obtain email addresses of prospective customers for follow-up campaigns.
In a nutshell, build your brand with confidence, authenticity, relatable content and coherence across all platforms. Ensure that your online real estate brand offers value and connection with its consumer base. Utilise and leverage the right tools and strategies to amplify visibility and drive more leads to your brand.